This course assumes you have some level of experience with questionnaire design. It goes beyond looking at question comprehension purely from a cognitive side, especially the linguistic side will be explored, including the use of online tools. Factual questions will be revisited but with the goal of exploring different types of respondent memory problems. Solutions include basic aids to improve memory and alternative methods: decomposition, calendars, event history calendars, internet enabled devices, wearables, apps and sensors, and additional tasks on mobile phones. Also covered are the effects of telescoping and quasi-facts. Subjective questions will be visited to understand attitude consistency and to cover the popular topic of satisfaction and other customer experience metrics. Alternatives methods to attitude measurement will also be covered: factorial surveys and multi-item scales. The course concludes with multi-cultural issues raised by Rincón and a mini appendix on ways to translate survey questions and evaluate the translation.

The course will be interactive with the goal of making it as close to in-person training as possible. There also will be workshops throughout. Dr. Campanelli is happy to chat with participants about their own questionnaires.

Why take this course?

You will get to learn about:

• The deeper issues that affect factual and subjective questions.
• A broader set of resources available to solve these issues (including alternative methods and tools).